World Youngest CEO: Mr Cory


I'm sure you've heard of Donald Trump, Bill Gates and Jay-Z; all big names in the business world. This is a 10 year old pint-sized entrepreneur who's making his name in cookies.

Every Saturday, on the streets of Englewood, New Jersey, Nieves pulls his wagon cart around town, selling home-made cookies to loyal customers at boutiques, barbershops and car dealerships.  


The 10-year-old 5th grader is founder, CEO and head of distribution for Mr. Cory's Cookies. His mother and chief operating officer Lisa is now legally required to do the baking, but make no mistake, Cory is the man in charge.

Nieves started the company five years ago after moving to New Jersey with his mother from the Bronx to help buy his mum a car because he was tired of taking the bus to school in the freezing cold.


From his tiny home kitchen, Nieves built up a business to the point where he's had to move the operation into a commercial space. These days, he sells up to a thousand cookies a weekend at almost $1 a piece. Some of his delicious, all-natural treats include the perfect chocolate chip cookie, sugar-free oatmeal raisin cookies and peanut butter cookies. They cost $10 for a dozen, and $34.99 for a platter.

He has not only developed a fan base for his scrumptious desserts, but he has also won over followers who admire his impressive fashion sense.  And Cory is fully aware of how his look helps him sell cookies.  
"Presentation is the key to success," he told the Huffington Post.
His elegant brand has already led to more than 30,000 followers on Instagram, an appearance on the Ellen Degeneres show.

 

Besides being CEO of the cookie company, Cory is also an actor and model and has been featured in campaigns for Ralph Lauren and Tommy Hilfiger.

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